In 2018, it was the fortieth anniversary of China's reform and opening up, and it was also the forty years of rapid development of China's home appliance industry. In the past 40 years, China's home appliance industry has completed the transformation from scratch, from weak to strong, and has become the mainstay of the Chinese manufacturing industry. Looking back on 2018, China's home appliance industry has been under pressure due to multiple adverse factors such as economic downturn and real estate policy tightening. Although the overall market has been cold, the overall trend of industrial transformation and upgrading has not changed. China's household electrical appliance enterprises continue to innovate and enterprising, leading the development trend of global home appliances in high-end, quality, intelligent and healthy, and bring many excellent products that improve the quality of life for consumers.
On January 16, 2019, sponsored by China Household Electrical Appliances Research Institute, Suning Tesco Group Co., Ltd. strategic cooperation, National Household Appliance Industry Information Center, Beijing Fan Borui Consulting Co., Ltd., Global Home Grid, "Household Appliances" magazine The "2018 China Household Appliance Industry Annual Summit and 'Good Product' Release Ceremony" was held in Beijing. With the theme of “C Good Product, Good Quality”, the conference will release the “Good Product” of 2018 China Household Appliances, and label “Good Product” for “Home” and “New” Home Appliances to guide consumer science. Consumption, helping the quality of the home appliance industry upgrade.
Liu Ting, Dean of China Household Electrical Appliances Research Institute, Xing Tao, Director of Light Industry Division, Department of Consumer Goods Industry, Ministry of Industry and Information Technology, Ge Fengliang, Vice President of China Household Electrical Appliances Research Institute, Wang Xuhua, Deputy Director of Integrated Business Department of China National Light Industry Association, Beijing Suning General Manager Hao Jia, General Manager of Beijing Fanbo Rui Consulting Co., Ltd. Jia Dongsheng, Assistant Director of China Household Electrical Appliances Research Institute Wu Haitao, Deputy Director of Suning Retail Group Head Office Cai Xintian, Director of Evaluation Center of China Household Electrical Appliances Research Institute Song Liqiang and other leaders and guests , as well as from Angel, Oaks, Amway, Smith, Beverly, Changhong, CHiQ, Dasong, Fangtai, Gree, Guomai, Vantage, Haier, Hisense, Casa Di, Boss, Linne, Midea, Meiling, Samsung, Shuaikang, Representatives from Panasonic, TCL, Commander, Wanhe, Little Swan, Sakura Snow, Yu Huan and dozens of media representatives attended the summit.
Liu Ting, dean of the China Household Electrical Appliances Research Institute, said that the China Household Electrical Appliances Research Institute is actively pursuing a professional platform that leads the development of the industry and helps transform and upgrade, with four major business segments, namely, scientific research, standards, testing, and information media. He believes that today's meeting is held to promote the healthy development of the industry and provide consumers with good products. At the same time, the brand concentration of China's home appliance industry will be higher and higher in the future, especially in the case of consumer grading, enterprises must carry out differentiated management, and the strength-type enterprises with innovative capabilities will go further.
In his speech, Ge Fengliang, vice president of the China Household Electrical Appliances Research Institute, stressed that although the Chinese home appliance market in 2018 is under pressure, the trend of consumer upgrading has not changed, and enterprises have to adapt to this trend and ultimately fall on On the product. More and more companies are digging deeper into user needs through various research methods to find new competitiveness in product functions and experience. The “good product” evaluation established by the China Household Electrical Appliances Research Institute Evaluation Center is to find a “good product” that makes life better through a scientific approach and from the perspective of users.